FROM ZERO
TO TGE.
How I built Quack AI's marketing engine from scratch, scaled it to 7M users, helped turn pre-TGE demand into $4M in five days, and led launch communications through a major multi-exchange TGE.
THE STORY IN NUMBERS
What started at zero became a global Web3 AI ecosystem spanning millions of users, major campaigns, commercial demand, fundraising and a multi-exchange token launch.
I joined Quack AI as CMO in February 2025 as one of approximately 10 core team members. Nothing was live. Marketing, community, social presence and users effectively started at zero. The metrics on the right are pulled directly from @QuackAI_AI analytics.
THERE WAS NO MARKETING ENGINE TO INHERIT
I joined Quack AI in February 2025 as CMO during the build stage. Nothing was live. There was no established audience, mature community, marketing engine or playbook to inherit.
I was part of an approximately 10-person core team. We were still building, testing and figuring things out as the project developed. My mandate was not to maintain an existing marketing machine. It was to build one.
I OWNED THE MARKETING FUNCTION END-TO-END
As CMO, I was responsible for the complete marketing function while working cross-functionally with the CBO, BD, product, design, investors, exchanges, KOLs, agencies, contractors and community operations.
BRAND & NARRATIVE
Positioning, messaging, external narrative and public-facing communication.
GROWTH & COMMUNITY
User acquisition, X, Telegram, incentives, campaigns and engagement systems.
CONTENT & DISTRIBUTION
Daily publishing, campaign messaging, announcements, long-form content and distribution.
KOL, PR & PARTNERSHIPS
Creator amplification, PR campaigns, ecosystem collaborations and major activations.
FUNDRAISING & EXCHANGE READINESS
Public-facing narrative, exchange-facing metrics, marketing plans, listing documents and review preparation.
TGE & LAUNCH EXECUTION
Three months of active preparation, KOLs, ambassadors, community strategy, exchange coordination and real-time communications.
X ACCOUNT OVERVIEW — 8.9M IMPRESSIONS, 1.5M ENGAGEMENTS, 185K FOLLOWERS (1Y)
X ANALYTICS — 4-WEEK SPIKE AROUND LAUNCH WINDOW
POST-LEVEL PERFORMANCE — CONSISTENT MULTI-THOUSAND IMPRESSION FLOOR
QUACK AI ANNOUNCEMENT — 276,505 SUBSCRIBERS
QUACK AI COMMUNITY GROUP — 46,278 MEMBERS
FROM ZERO AUDIENCE TO A GLOBAL GROWTH ENGINE
The goal was not simply to gain followers. It was to turn attention into participation, participation into measurable users, and measurable growth into stronger market, investor and exchange credibility.
BUILD ATTENTION
- Daily content
- Social narrative
- Organic distribution
- PR
- Partner campaigns
- University collaborations
- AMAs, workshops, IRL events
CONVERT ATTENTION INTO PARTICIPATION
- Passport system
- Community incentives
- XP and points
- Daily actions
- Campaign activations
- Referrals
- Telegram participation
TURN PARTICIPATION INTO LAUNCH READINESS
- Grow measurable user base
- Maintain daily activity
- Build community statistics
- Strengthen exchange-facing credibility
- Coordinate KOL amplification
- Build toward fundraising and TGE
BUILDING MIND SHARE BEYOND SOCIAL MEDIA
Growth did not come from one channel. We used content, partnerships, exchanges, universities, workshops, IRL events, AMAs, KOLs and owned media to keep the project visible and relevant.
QTalk
An original live-media format. I co-created the concept and format with Quack AI's CBO and personally named it QTalk.
$4M IN 5 DAYS
How 20,000 Quack AI Slots sold out approximately one month before TGE.
Each buyer received a Quack AI NFT together with premium-user status and additional benefits over standard users.
My role was to drive public-facing demand through social marketing, PR campaigns, KOL amplification and broader campaign distribution.
90 DAYS TO TGE
The TGE was not a one-day marketing event. Active preparation began approximately three months before launch and required coordination across marketing, BD, exchanges, community, KOLs, ambassadors and the wider core team.
READINESS & MOMENTUM
- Exchange-facing metrics
- Community statistics
- Marketing plans required for listings
- Listing documentation
- Exchange review preparation
- Launch narrative
- Daily engagement strategy
DEMAND & COORDINATION
- KOL activation planning
- Ambassador mobilisation
- PR & social campaigns
- Community incentives
- Exchange calendars
- Cross-functional BD coordination
MAXIMUM LAUNCH PRESSURE
- Quack AI Slots sell-out
- XP opportunities intensified
- ~100 KOLs activated
- 25 ambassadors
- Community incentive expansion
- Launch assets
- Exchange announcements
- Real-time coordination
We chose transparency over silence. Rather than hide delays, we communicated clearly with the community, introduced additional incentives and gave users more opportunities to increase their potential TGE rewards through continued participation.
SEPTEMBER 2, 2025
TGE.
The TGE was the culmination of months of coordination across product, marketing, BD, exchanges, finance, tokenomics, KOLs, community and operations. My responsibility was to lead the public-facing marketing and communications side while coordinating closely across the broader launch operation.
"Transparency was non-negotiable. When something went wrong, my position was to own it, communicate clearly and give the community a reason to keep trusting the team."
THE WORK. THE PROOF. THE OUTCOME.
I work directly with Web3 founders and core teams around growth, GTM, TGE readiness and critical launch moments — particularly when marketing, BD, community, KOLs and communications need to move around one clear objective.